November 30, 2022

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How to create interactive product images with AMP for Email

Up your electronic mail coding skills with this phase-by-step AMP for Email tutorial. Build your own e-mail that allows audience adjust the shades of a products image.

In this this tutorial you will master how to create an interactive e-commerce e mail message. We’ll screen a item with numerous coloration solutions. The reader will be ready to push just about every coloration and dynamically update the item picture. Here’s what it appears like (see the entire code example):

An example of an interactive ecommerce AMP element in an email.
As seen in Yahoo Mail inbox

Though it’s a reasonably basic illustration, you will turn into acquainted with a number of significant AMP for E mail parts this sort of as:

  • amp-img an AMP substitution for the html5 img tag.
  • amp-selector a command for choosing just one or a lot more selections
  • amp-bind responds to person steps these kinds of as hovers, clicks, type submissions, and so forth.

To give you an strategy of what else can be with these elements, here’s a more advanced illustration from Google. This adds the added complexity of showing diverse items (the 1-pack, 2-pack, and 3-pack) and allows people see these solutions in distinctive hues, but the principle of what you will discover beneath is the identical.

An example of AMP for Email that uses interactive images for different product packs.

Action 1 – Fast Begin with the AMP Playground

We will use the formal AMP Playground for this tutorial. I have absent in advance and provided some basic CSS for laying out our solution picture and the colour selectors so you can focus on discovering how the AMP factors do the job.

Take a look at this personalized AMP Playground for a rapid way to get started out.

An example of the code that generates the AMP ecommerce email element
The AMP Playground, established up just for this tutorial. See code in AMP Playground

Move 2 – Increase The Products Aspects

Code at conclude of Stage 2

Let us start out laying out the message. We’ll start with the product tile, description (just colour in this case), and the solution images. Incorporate the adhering to within the .

45 Qt Tricky Cooler

Coloration Amber

Take note, we’re making use of [text]=colorChoice. This is a hook that we can use afterwards on in the tutorial to update the solution description with the decided on coloration. For case in point, when the person chooses “Blue”, the text will dynamically update from “COLOR Amber” to “COLOR Blue”.

Following let us incorporate our 1st products picture. Let’s start out with our default shade, Amber.

The is contained in just a div with a minor little bit of logic, [hidden]="!(colorChoice == 'Amber') which signifies that the Amber solution impression will only be witnessed when the user selects the Amber shade.

Future, insert the remaining products photographs, 1 for each individual coloration. Each of these will initially be hidden, as the Amber colour will be the default item variation.


An example of the AMP email code and the image is generates.
Environment the original solution structure. Check out code in AMP Playground

Move 3 – Introducing the Coloration Options

It is eventually time to increase a selector for just about every of the shade selections. We’ll use with the default, one-choice location so that they do the job considerably like a radio button. And on selecting a coloration choice, the amp-state will be up-to-date to replicate that shade decision. The improve to amp-condition lets the rest of our document know to transform the merchandise image and the coloration description. Insert the pursuing under the merchandise information.

The has an function result in. When it is picked, it updates the colorChoice variable. This variable is used to show the acceptable solution graphic and to update the color description text in the item details.

on="select: AMP.setState(colorChoice: celebration.targetOption)"

At this position, go forward and try picking out every single color alternative. You must see your products particulars update appropriately.

What the code for the AMP email looks like later on in development
Adding the solution color selectors. See code in AMP Playground

Being familiar with How it Operates

Below is a summary of the essential concepts employed in this case in point.

Shade Selectors: The coloration selector, , has a “select” party. When the action happens, it updates the colorChoice variable throughout the doc. ( is what associates an action with just one or more updates to the document.)

on="decide on: AMP.setState(colorChoice: function.targetOption)"

Product or service Illustrations or photos: The product or service images have standard logic to conceal or present just about every impression based mostly on the value of the colorChoice variable. Illustration: hidden = Accurate when colorChoice is not equivalent to ‘Amber’.

[hidden]="!(colorChoice == 'Amber')"

Products Description: The product or service description text also updates to the benefit of the colorChoice variable.


Demonstrate us what you produced!

Following, I advise sending your self a copy of the concept you established from this tutorial. Use an email provider company that supports AMP for E mail these kinds of as AWeber or use the Gmail AMP Playground.

If you were encouraged by this post, I’d adore to see what you developed! Share in the feedback below or mail me an e-mail and request me to acquire a look.