Car wraps became famous when the advertising world was booming as an industry during the 1990s.The popularity started from the innovative idea of having vehicle wraps for better viewing and slowly it permeated down till smaller vehicles like cars, bikes and other two wheelers. The shortage of billboard and other outdoor advertising methods gave rise to using vehicles as the best means of advertising and why not!
Advertisers laughed their way to the bank with the fat checks they got in lieu of implementing innovative advertising features. There are many companies whose marketing require advertising in areas where there is no billboard space or it is too full of conventional poster advertisements. Car wraps come in like a fresh breeze and people look at it with interest while the advertising feature targets more audience.
While mobile advertising is not limited to the vehicle wrap, window graphics are equally attractive. With better adhesive used in these vinyl decals, car window graphics is a niche field employed by the auto wrapping companies. Using advanced perforated window vinyl graphics you can get a beautiful vinyl letters or graphics applied to your car windows. Not only do they look different but they also catch attention very fast, making them an ideal advertising feature. Your dull car will now catch the eye of many on the road. If you need to self advertise your new website or products, instead of spending a large chunk of your capital on marketing and traditional methods of advertising, it’s a viable option to go in for cheaper marketing strategy with higher targeted audience.
With changing technology and better adhesives that are available, vinyl car graphics demand has reached an all time high. With simple ‘do it yourself’ sticker and decals, your car is your billboard (and your friends cars too, ask them) for your business. Just get some custom made vinyl decals or car wraps designed and behold, you are all set to grab the eyeball of millions, driving your own car. Anything colorful and attractive is a nice diversion on the road which 99% of the people read, so you have just sent your message across in one fourth the rate of a media advertisement.
The best example of the car wrap, vinyl graphics and decals can be seen on the sports car racing. Sponsors do their best to be noticed, with the most colorful wild and attractive decals and wraps they can put on the cars, but they all get nation wide coverage.